ESP Setup & Journey Emails
Your ESP set up properly. Your journey emails built to convert.
We configure, integrate, and launch your email service provider — and design the welcome, abandoned cart, post-purchase, nurture, and win-back automations that actually drive revenue.
Why teams trust us
Sender authentication done right, zero-downtime migrations, and journey logic documented so your team can run it after handoff.
Who this is for
Built for teams that need this dialed in.
E-commerce brands
Klaviyo, Omnisend, or Sendlane setup and the core revenue-driving flows.
B2B & SaaS
HubSpot, Marketo, Customer.io, or Iterable activation and lifecycle automations.
ESP migrations
Mailchimp → Klaviyo, Marketo → HubSpot, and other moves — zero downtime, history preserved.
Stale flows
You have an ESP but only a basic welcome flow. We build the rest.
What’s included
Everything in scope, in plain language.
Scope note: this is platform setup and automation building, not weekly broadcast campaign management. For ongoing campaign sends, see Digital Marketing.
ESP setup
- Account setup and plan sizing
- Sending domain config: SPF, DKIM, DMARC, BIMI
- Dedicated IP setup and warm-up (when relevant)
- Subdomain strategy
- Brand assets, template system, and design library
- Integrations: Shopify, WooCommerce, BigCommerce, Stripe, Recharge, HubSpot, Salesforce, Segment, Yotpo, Smile, Gorgias, custom webhooks
- Data and segmentation: audit, field mapping, RFM and behavioral segments, list hygiene, consent migration
- Migration (if moving ESPs): zero-downtime, historical data preserved
E-commerce journeys
- Welcome series
- Abandoned cart
- Abandoned browse
- Abandoned checkout
- Post-purchase (thank-you, shipping, review)
- Replenishment
- Win-back
- VIP and loyalty
- Birthday
- Back-in-stock
- Price-drop
B2B & SaaS journeys
- Welcome
- Demo follow-up
- Trial onboarding (day 0/3/7/14)
- Sales handoff
- Customer onboarding
- Renewal
- Expansion
- Churn-risk and reactivation
- Event invites and follow-up
Every journey ships with
- Strategy doc and journey map
- Copy, design, and responsive coded templates
- Segmentation rules
- A/B tests on subject lines and creative
- Reporting dashboard
- Documentation for handoff
Tools we work in
We meet your stack where it is.
Our process
How it actually runs.
- 1
Discovery · Week 1
Goals, audience, ESP shortlist (if not chosen), data sources, and channel role.
- 2
Audit · Week 1–2
Existing ESP, list health, deliverability, current flows, and integrations.
- 3
Setup · Weeks 2–3
Account, authentication, integrations, templates, and segments.
- 4
Build · Weeks 3–6
Strategy, copy, design, code, and configuration for each journey.
- 5
Launch · Weeks 6–7
Staged rollout, monitoring, and A/B test setup.
- 6
Optimize or hand off · Week 8+
Hand off documentation to your team, or retain monthly for optimization.
Why us
The objections we hear most — and how we answer them.
“We just need someone to set up Klaviyo.”
That is our Starter scope — account setup, authentication, integrations, and a welcome flow.
“We already have Klaviyo, we just need flows.”
Journey-only projects are common. We pick up where setup leaves off.
“How is this different from an email agency?”
Most email agencies are campaign managers. We are builders — platform, automations, and documentation.
“Do you stay involved after setup?”
Optional. Hand off to your team with documentation, or retain us monthly for optimization.
FAQ
ESP Setup & Journey Emails — questions we get
Get in touch
Contact us to talk through your ESP setup and journey build.
Share your platform, audience, and goals. We’ll come back with a scoped plan and a journey roadmap.
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